It's been a long week, i'm tired as shit. A few more days of work then i'm off for a special little trip that I will fill in on more detail tomorrow. Until then - these are a few things I've been reading lately:
The Economist - A mix of business and politics, its a good read every now and then to catch up on current affairs. Obviously this issue was a must.
Walden - Henry David Thoreau was an American philosopher who believed in minimalism to the fullest. Shortly after graduating from college at Harvard he wrote this book. I've just started it and so far its been a great read. Thoreau has amazing perspective, that's relevant even today.
Machiavelli - Like most of you, all I knew of this name in high school was 2 Pac's last CD before he passed away. Machiavelli just happened to be an amazing political mind and philosopher. Just picked this up as well, looking forward to seeing what he has to talk about.
Buying In - This is a great branding/marketing disposition by Rob Walker of Murketing, Rob also has a column in the New York Times magazine every week that is definitely worth reading. He gives great insight into the reach of marketing and how it reflects with modern day consumers. A good read if your into branding, marketing and how they both reflect in current consumer culture.
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